Being at the centre, where it’s all happening. Around you everything is changing, transforming. Fashion, design, dance. Singing and luxuriant flowers and plants. Exquisite expressions of elegant, harmonious, progressive femininity. Unique. Like a city whose past is steeped in history and priceless anecdotes. Like Milan. Caractère opens its new home and makes a dream come true. An observatory studying the evolution of femininity and the latest global trends has opened in the heart of Milan. A home that heralds a new chapter in the history of this Italian brand. A brand now with even more energy than in the past.