Flagship Store

WHEN FASHION
MEETS DESIGN

IT'S
NEVER
QUICK

Flagship Store

Fashion and design meet in the window
  
In the week that sees design take centre stage in Milan, the world of fashion certainly does not stand there and just watch, it comes up with new creative fusions between the two worlds. If – as no other than Tony Chambers, the creative director of Wallpaper, claims – it is true that fashion weeks are exciting, but Design Week has an edge because it combines all forms of creativity, fashion brands have embraced this and take part in the event, enthusiastically celebrating a twosome that has stood the test of time.
  
magis_01  
For the occasion Caractère is teaming up with Magis, the undisputed Italian leader on the international design scene, whose success is due to its desire to make highly functional and technological products accessible to everyone, products that are developed by international designers with aesthetic, ethical and poetic vision. This modus operandi is shared by the brand which, from 17 to 22 April, will be displaying the garments in its new collection in the windows of its flagship store alongside a number of iconic chairs: the Cyborg Lord armchair by Marcel Wanders; Spun, the rotating chair by Thomas Heatherwick; the Officina chair by Ronan & Erwan Bouroullec; the Raviolo chair designed by Ron Arad, and Piña by Jaime Hayón; the chair and chaise longue from the Traffic collection by Konstantin Grcic.
  
magis_02  
The very best in design and prêt-à-porter come together in a display that epitomizes the charm and elegance of Italian creativity.
Dedicated, as always, to #donnedicaractere.