A Unique Travel Experience in Palermo

Caractēre never ceases to amaze, and this time it has decided to bring its elegant and refined style to one of the most fascinating locations in Italy: Palermo. The absolute protagonist of this travel experience was the Mare capsule, which came to life on the splendid Sicilian beaches thanks to three exceptional influencers: Ginevra Mavilla, Greta Pennacchini and Diana Milkanova.

In a two-day trip, the three talents wore the pieces from the Mare collection, bringing with them the essence of Caractēre and engaging an increasingly wider audience. The beaches of Palermo became the perfect stage to make the pieces from the collection shine, which met with the admiration and interest of spectators and followers.

This activity represented a great opportunity for the brand, not only to introduce a new part of its collection, but also to attract a younger audience, eager to discover the perfect mix of elegance and freshness that characterizes Caractēre.

The trip to Palermo was a real success, further consolidating the brand's presence in the digital world and expanding its audience thanks to the visibility generated by influencers.