Article: CHARACTER X MILAURA

CHARACTER X MILAURA
During Design Week, the MiLaura store hosted a Pop-Up store that offered a unique shopping experience, transforming every visit into a journey through summer. The corner dedicated to the summer theme immediately captured the attention of visitors, with a design that evoked the carefree and sunny atmosphere of the hot season. The iconic white and yellow stripes, symbol of freshness and liveliness, created a perfect setting, making every customer feel as if they were already on vacation. An explosion of colors and lightness that was able to involve and fascinate, making the shopping experience not only a moment of purchase, but a real dive into summer.